`Tik Tok` singer Ke$ha designs Casio Baby-G watches

Fashion

`Tik Tok` singer Ke$ha designs Casio Baby-G watches

Casio America, Inc. announced that RCA Records/Kemosabe Entertainment recording artist Ke$ha will serve as the newest Brand Ambassador and watch designer for the brand`s Baby-G line of women`s watches. The pop superstar has signed on to personally create two unique design styles for Baby-G watches. The first model of these designs will hit stores in Summer 2011. “I think the Baby-G brand is amazing it`s stylish, innovative, durable and affordable. The bright colors and metallic finishes really compliment my moods and personality,” said Ke$ha. “I have some fun ideas for my watches and I am so thrilled that I am the first worldwide female artist to be given the opportunity to design my very own Baby-G!” Ke$ha, best known for her chart-topping singles “Tik Tok” and “Your Love is My Drug,” officially announced her roles as Brand Ambassador and designer at Casio`s annual “Shock the World” press event in New York City. The singer also served as the evening`s entertainment, performing a set of hits for press and fans. In addition, while on tour in Sacramento, CA earlier in the year, Ke$ha participated in an advertising photo shoot, accessorizing with a variety of Baby-G watches set to hit shelves beginning Fall of this year. “We are very excited to have the colorful and creative Ke$ha as a collaborator for the Casio Baby-G brand,” said Shigenori Itoh, Vice President of Casio`s Timepiece Division. “As soon as we heard her hit single, `Tik Tok`, we knew we had to have Ke$ha as a Casio Brand Ambassador. It was a natural fit!” The Baby-G brand was developed as the women`s counterpart to the brand`s highly-successfully G-Shock brand. Ke$ha joins a roster of 2010 Casio Brand Ambassadors including actor Bryan Greenberg and popular Formula One racecar driver Sebastian Vettlel for Casio`s new luxury men`s line EDFICE Black Label.

Casio America Inc

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