Dubai Festival City Mall gets Italian a.testoni brand

Fashion

Dubai Festival City Mall gets Italian a.testoni brand

a. testoni, the brand that symbolises Made in Italy luxury footwear and leather goods, has just opened a flagship store in the Dubai Festival City Mall. In June 2010 the first Testoni boutique in the Middle East opened in the Festival City Mall. In this key spot of the city, Testoni presents its luxury men`s and women`s footwear collections together with leather goods and accessories. The company was established in 1929 in Bologna, Italy where the art of shoemaking dates back to the 12th century. Today Testoni shoes are still being fashioned by master craftsmen who strive to maintain high standards for excellence and quality with special attention to detail. Testoni is one of the few companies in the world where the process of creating men`s shoes still involves more than 200 manual operations. Testoni has been available in the UAE for more than 20 years in the multibrand Rodeo Drive boutiques in Dubai and Abu Dhabi. UAE Trading, the parent company that owns and operates Rodeo Drive, decided that Testoni`s growing popularity over the years warranted the opening of a dedicated boutique. In the new 140 m2 space on the ground floor, there will be a particular focus on the sandals created exclusively by Testoni for the Middle Eastern market. The sandals have been specially designed for the particular weather conditions of this region. They are comfortable and built with high-quality materials such as soft calf leather, suede and fine exotic hides like crocodile, iguana and ostrich. They also have a signature collection of bi-coloured sandals in distinct colours with customised trim. This year Testoni has also newly created a line of children`s sandals in the same materials and colours as the adult ones. The history of the brand dates back to 1929 and is linked to the figure of Amedeo Testoni (a. testoni S.p.A.), the enterprising owner of a sophisticated craftsman`s workshop for fine men`s footwear. An entirely different business from the Testoni of the present, where organisational, design and sales aspects have led the firm to become one of the most important companies operating in the footwear industry.

a. testoni S.p.A.

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