Marilyn Monroe products soon in Indian markets

Fashion

Marilyn Monroe products soon in Indian markets

Hollywood`s glamorous and yester year`s actor, Marilyn Monroe is set to don fashion garment in India. Almost 50 years post her death; this beautiful actor`s images will be launched in the country by the license holder of her brand, License India. Branded merchandise of the diva will flood the markets within the next 10 months. License India operates as a catalyst for key licensing contracts in India and has recently inked a deal with US-based Bradford License, which the international exclusive rights for Marilyn Monroe brand. The Marilyn Monroe brand will be made use of in fashion garments, accessories and bags, informed Ritu Marya, License India Director. She further adds that, goods will be mainly introduced for the premium fashion segment under the name, `Marilyn Monroe personifies glamour and fashion and that is the kind it suits`. Currently the firm is looking for keen licensees in India so as to launch the merchandise. More so, Marilyn Monroe is about US $1 billion brand in US and is a huge hit in the European markets as well, informed Marya. A style icon in her prime time days, Monroe still influences the fashion world post her death on August 4, 1962. Besides this beauty brand, License India is also working to bring in to the country Pepsi and 7UP merchandises. They are likely to get launched this year.

Fibre2Fashion News Desk - India

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